Corey Michael Reardon is President & CEO of AWA Alexander Watson Associates, a position he has held since he acquired the business in 1999. 

AWA was established in 1971 and is a global business-to-business market research, publishing, and advisory services company with a unique industry focus on the specialty paper, film, packaging, coating and converting industry.  AWA publishes a broad portfolio of market research studies, undertakes private client research in the markets in which the company specializes, and – through AWA Conferences & Events – organizes international conferences and a growing portfolio of workshops and training programs.  

Corey is an industry expert with an established career in the industry, he serves on many company boards, is a regular speaker at key industry events around the world; and consults privately for client companies on marketing and strategic planning. Corey Reardon is a graduate of the University of Cincinnati in Marketing and Strategic Planning and the Kellogg School of Management at Northwestern University in Industrial Marketing.

He began his career nearly 30 years ago in Corporate Strategic Planning, joining Loparex (then H P Smith and Rexam Release) in 1987, where he held a number of increasingly senior roles in various Product Management, Marketing and Business Development positions worldwide, including roles in Brussels, Hong Kong and finally The Netherlands, as Director of Marketing and Sales for European operations. He then joined Avery Dennison, as Marketing Director for Europe until he acquired AWA in 1999.

AWA Alexander Watson Associates has grown significantly under the leadership of Corey, and now offers its growing global client base a platform of management information, research, consulting, and M&A services from its headquarters in Amsterdam, The Netherlands, and from regional offices in the USA, UK, and Thailand.

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